mC
WORKS

Buddeats


Service Design, 2024
Degree Project at NAFA-UAL

Collaborator: Charmaine Tan (Product Designer), Raymond Lay (Communication Designer), Patricia Torres (Communication Designer)
Programs used: Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro, Adobe After Effects, Figma
As Singapore’s hawking industry struggles to capture the hearts of Generation Z to pursue careers in this industry, Buddeats emerges to ignite their interests and redefine Hawker as a vibrant and appealing choice for the next generation.

The individual process throughout this project is included at the bottom of this page.


Creative Process

This is a journal that notes down the research, the processes, the obstacles and considerations that was encountered during this project, coming from my perspective.


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