mC
WORKS

Furever


Branding, 2024
Degree Project at NAFA-UAL

Collaborators: Cynthia Wong Xuanru, Adeline Budiono Viyenti
Programs used: Adobe Illustrator, Adobe Photoshop, Adobe Indesign, Adobe After Effects, Adobe Premiere Pro
Furever focuses on patching up the damages on couches and carpets caused by pets’ playful antics. We aim to provide a fun, cheeky way of patching up these spaces, while bringing in that personality. Furever uses biodegradable materials such as sisal and recycled denim that can be incorporated into the patches, positioning itself as an eco-conscious brand. Patch it up, however you want!

Explore the Furever Site here.

The individual process throughout this project is included at the bottom of this page.





Creative Process

This is a journal that notes down the research, the processes, the obstacles and considerations that was encountered during this project, coming from my perspective.


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